Creator
The Covid-19 period has shown all of us how severe our country’s socioeconomic issues are. A lot of these are very close to my heart and include: child-headed households, teenage pregnancy, alcohol and drug abuse, the breakdown of nuclear…
My CEO at Group Africa Marketing and I always had this conversation about the importance of content. The idea that ‘content is king’ is not new – there is now a greater emphasis on developing compelling content than ever. I think this…
I’ve learnt a few tough lessons in the last decade of running my own business. One of them is the fact that, as much as I have a core business where I provide PR services because it’s the skill that I’ve mastered over two decades and can…
In my PR degree years, I was never taught how to write. Yes, I was taught the basics of how the media works, but not how to craft a story. Because of my passion for writing and my persistence, I was lucky enough earlier in my…
Gender-based violence (GBV) has long been one of the worrying factors in South Africa. This is evident from the disturbing stats that emerged during the Covid-19 lockdown period last year and the more recent ones. According to the…
These days, it seems like the conversation that we have as small business owners when we check up on each other is how our businesses are impacted by the uncertainty brought on by COVID and the slow impact of the vaccine as well as the…
I thought I should look at this topic because as an entrepreneur I am not only talking to other business owners, but to myself as well. I am a PR professional that has been profiling executives of different companies for 21 years and…
Last year, during our regular administration meetings with my business associates we had a look at what kind of financial products we would need to cover ourselves and create security for our businesses. We had to look at business…
Recently, I was thinking about a socio-economic topic that would be suitable to close off Women’s Month as this sensitive issue that is very close to my heart, the disturbing statistics for teenage pregnancy in Gauteng came out. These…
This week, I’ve decided to write another entrepreneurship story as a follow-up to last week’s one which focused on the importance of women supporting each other in business, because I felt it was essential to highlight more gender…
It is of outmost importance for women to support each other in business or otherwise. The fight against the “Pull Her Down” (PHD) syndrome in both entrepreneurship and corporate settings is crucial. Women already face too many challenges…
When I was contemplating the PR column for this #Womensmonth the first thing that came to mind was to focus on the challenges women experience in the PR profession. However, when I thought about women I’ve come across over the last 20…
This week is a prelude to the country’s commemoration of #WomensMonth and I thought it would be a great time to discuss issues around women and money. This is because there is an ongoing trend these days and a perception that most women,…
The last week has shown me that anything is possible in this country. We all watched malls and businesses being looted and burnt down in various parts of the country because of political issues that have spilt into some communities. “I…
Media relations, by definition, involves working with the media to inform the general public about an organisation’s activities, including its mission and vision in a positive, consistent and credible manner. Typically, this means that…
